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Enrollment & Retention

Enrollment Management Strategy & Services

At Iron Bridge Resources, we believe enrollment success is built on clarity, coordination, and continuous improvement. That is why we offer the Iron Bridge Enrollment Management Diagnostic Service — a focused, expert-led evaluation designed to help institutions identify strategic gaps, streamline operations, and strengthen their competitive position.

This service is intentionally structured to deliver fast, high-impact insights, uncovering key opportunities for immediate action. While it provides a comprehensive view of your enrollment infrastructure, it also serves as a launching point for deeper engagements. Institutions often continue with extended projects in areas such as net tuition revenue strategy, program portfolio optimization, student success planning, or annual enrollment planning.

Whether your institution is experiencing a dip in first-year enrollment, struggling with yield, or simply unsure how to align internal efforts, the Iron Bridge Resource provides actionable insight to help you move forward with confidence.

Diagnostic Service Areas

The service is grounded in Iron Bridge’s proven framework of People, Processes, Platforms (Technology), and Policy, ensuring that each recommendation is tied to the operational realities and strategic levers that most impact enrollment performance. Each engagement assesses five core dimensions of enrollment strategy, providing your team with a cabinet-level presentation of findings, insights, and prioritized recommendations.

  1. Strategic Enrollment Market Positioning Evaluate your value proposition relative to competitor institutions. Understand where your institution stands and where it can lead.
  2. Marketing & Recruitment Effectiveness Review channel performance, conversion metrics, and engagement to identify high-impact opportunities for enrollment growth.
  3. Financial Aid Strategy Assess scholarship strategy, discounting effectiveness, and net revenue trends to ensure alignment between financial aid and enrollment goals.
  4. Process & Workflow Optimization Identify inefficiencies across the admissions and financial aid journey. Highlight breakdowns in cross-functional coordination and student communication.
  5. New & Current Student Experience Mapping Track student touchpoints from admission through the first year to ensure onboarding, advising, and early support systems are in place to promote persistence.

Typical Engagement Format:

  • Week 1: Discovery call to define context and goals
  • Week 2: Virtual stakeholder interviews and data review
  • Week 3: Presentation of findings, insights, and action plan

Deliverables Include:

  • A customized cabinet-ready slide deck
  • An “effort vs. impact” prioritization matrix
  • Initial strategic roadmap for next steps

Follow-Up Strategy Projects

Many institutions also engage Iron Bridge for domain-specific support. These extended projects are designed not only to deepen strategic impact but also to equip institutions with the tools, models, and implementation frameworks necessary for lasting change.

Most projects include statistical analysis, forecasting, or predictive modeling services, along with the adaptation of national best practices customized to your institution’s size, mission, market, and student demographics.

  • Net Tuition Revenue Optimization
    Comprehensive review of tuition pricing, scholarship strategy, and yield performance to enhance both enrollment and fiscal health.
  • Program Demand & Portfolio Strategy
    Market research and labor market analysis to evaluate viability of current offerings and guide new program development or realignment.
  • Student Success & Retention Strategy
    Audit of advising models, academic support, and persistence risk. Includes predictive modeling and holistic student experience planning.
  • Annual Marketing & Recruitment Planning
    Full-funnel strategy design: collateral audits, audience segmentation, media mix, inquiry generation, and yield optimization with CRM support.
  • Strategic Partnership Development
    Assess and expand relationships with schools, employers, and community organizations to support enrollment pipelines and student outcomes.
  • Stakeholder Engagement Strategy
    Maximize the impact of faculty, alumni, families, and volunteers in recruitment, yield, and student support initiatives.
  • Recruitment Staff Training
    Designs and delivers customized training programs for admissions counselors and recruitment teams including territory management, data fluency, and communications strategy execution.
  • Leadership Coaching & Capacity Building
    Provides executive-level coaching for enrollment leaders and cross-functional leadership teams with a focus on change management, strategic planning, goal setting, and team development.

For More Information, Please Contact:

Shane Pruitt

Senior Consultant, Enrollment and Retention
Email Shane
706-804-2724

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